For many businesses developing new products is their lifeline for new growth. Look at all the line extensions that the major brands keep introducing. As an example, have you noticed how many different flavors there are for Special K cereal,…

OK, so you know just enough about marketing to be dangerous, but you don’t have the time to develop more advanced marketing skills. But all hope is not lost. If you have limited resources (who doesn’t) and only have time…

In this day and age it seems that everyone is enamored with social media marketing, internet marketing, websites, search engine optimization (SEO), pay per click (PPC), networking, and mobile text marketing, just to name a few. While these tactics can…

If your business is like 99% of the known world’s businesses you are living with the 80/20 rule.  That is, 80% of your revenue (and profit) comes from the sales of 20% of your products (goods and services).  And chances…