Target Market Segmentation Explained

segmentationLet’s say you’re in the cell phone business. Each family member wants a smart phone. Each of these family members represents a different segment, that has different needs.

The iPhone can satisfy the needs of each segment.  But, how you position it makes all the difference.

In order to sell the same iPhone to each of these segments the message has to tell each of them that the phone can meet their needs.  Therefore, three different messages are required to reach each of these segments.

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